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How to Teach Kids About Money: A Guide to Raising Financially Savvy Children

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Raising Financially Confident Kids: Why Early Money Lessons Matter
Financial literacy isn’t just a nice-to-have—it’s an essential life skill. Studies from the National Endowment for Financial Education (NEFE) and the Federal Reserve consistently show that early, consistent financial education leads to smarter money decisions in adulthood. From choosing student loans wisely to building retirement savings, financially literate individuals are more likely to avoid debt traps and reach long-term financial goals.

Start Early: Money Lessons for Young Children
Children as young as three can start learning about money through play and simple observation. Their natural curiosity about numbers, coins, and everyday purchases creates the perfect opportunity for informal learning.

  • Use transparent piggy banks with separate compartments for spending, saving, investing, and giving to teach budgeting and goal setting.
  • Turn everyday activities into teachable moments. For example, grocery shopping can become a lesson in comparison shopping and needs vs. wants.
  • Play-based tools like Monopoly, storefront pretend games, or apps that simulate transactions can make abstract concepts tangible.

Smart Allowance Strategies
An allowance isn’t just pocket change—it’s a hands-on classroom for real-world money decisions. Surveys show nearly 80% of parents use allowances to teach financial responsibility.

  • The popular “one dollar per year of age” rule provides a consistent structure.
  • Tie allowances to age-appropriate financial goals, but consider keeping chore expectations separate to promote a sense of family teamwork.
  • Encourage kids to divide their allowance into jars or subaccounts (e.g., for spending, saving, giving), helping them develop early budgeting habits.

Make Compound Interest Come to Life
You don’t need a finance degree to teach kids about the power of compound growth. Simple visuals can drive the point home:

  • Compare two jars—one with regular deposits, the other with “interest” added weekly.
  • Use the penny-doubling experiment to show how even small amounts grow dramatically over time.

Preteens and Teens: Investing, Credit, and Retirement Planning
As children mature, expand financial lessons to include investing and credit fundamentals:

  • Custodial brokerage accounts (UGMA/UTMA) allow kids to experience stock ownership and tax basics under adult supervision.
  • Roth IRAs for kids with earned income (including self-employment) provide a powerful introduction to tax-advantaged retirement saving.
  • Add teens as authorized users on a credit card (with responsible use) to help establish credit history early.

Digital Tools That Make Learning About Money Fun
Tech-savvy kids respond well to interactive platforms. Apps like:

  • BusyKid – Combines chores, allowance, and real investing options.
  • KidVestors – Focuses on stock market literacy for youth.
  • Greenlight – Offers debit cards and customizable savings goals with parental controls.

These tools gamify personal finance and build habits through real-time learning.

Financial Education in Schools: A Critical Piece
Formal education matters, too. Research from GFLEC and NEFE shows that school-based personal finance courses lead to better outcomes—including improved credit scores and reduced delinquency. States that mandate financial literacy report stronger student knowledge and healthier long-term behaviors.

  • Schools can integrate lessons into math, economics, or social studies.
  • Partnering with teachers or offering volunteer classroom sessions can extend reach into underserved communities.

Lead by Example: The Power of Parental Modeling
Ultimately, children learn most from what they see. Normalize discussions about money—budgeting, saving, charitable giving, and even investing. Let your children see you making thoughtful financial decisions and include them in age-appropriate conversations.

Conclusion: Financial Education is the Greatest Gift You Can Give Your Child
By combining early exposure, hands-on experiences, structured tools, and positive modeling, families can help children grow into confident and capable adults. Financial literacy is more than dollars and cents—it’s about freedom, opportunity, and security. Start early, stay consistent, and you’ll set your children up for a lifetime of smart decisions and financial independence.

Tech Stocks & Your Portfolio: How to Avoid Overconcentration Risk

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Tech Stocks & Your Portfolio: How to Avoid Overconcentration Risk

Why Too Much Company Stock Can Hurt Your Financial Future—And How to Fix It

For many technology professionals, company stock is a significant wealth-building tool. Generous equity compensation—through Restricted Stock Units (RSUs), Stock Options, Employee Stock Purchase Plans (ESPPs), or stock grants—can lead to substantial gains.

However, holding too much company stock can expose your portfolio to excessive volatility, leaving your wealth vulnerable to market downturns, company-specific risks, and unexpected economic shifts.

The Risks of Overconcentration in Company Stock

1️⃣ Lack of Diversification = Increased Volatility

  • Meta (Facebook) stock lost over 70% in 2022 before rebounding.
  • Netflix dropped 75% in six months during 2022.
  • Amazon declined nearly 50% in the same year.

If your portfolio is too concentrated in one stock, a single bad earnings report, regulatory change, or economic downturn could significantly impact your financial security.

2️⃣ Double Exposure: Your Job + Your Investments

Tech professionals face a unique risk:

  • Your income (salary, bonuses, RSUs) is already dependent on your employer.
  • Your investment portfolio is also heavily tied to the same company.

How Much Company Stock is Too Much?

Financial professionals often recommend keeping no more than 10-15% of your portfolio in a single stock. If your employer’s stock represents more than 20% of your total portfolio, it’s time to consider diversification strategies.

Strategies to Reduce Overconcentration Risk

1️⃣ Diversify with Thoughtful Evaluation

  • Assess your company’s growth potential.
  • Align with your long-term financial goals.
  • Consider your overall risk tolerance.

2️⃣ Gradual Selling Plans (Systematic Diversification)

  • Sell a percentage of shares quarterly or annually.
  • Use proceeds to diversify into ETFs, bonds, real estate, or alternative investments.

3️⃣ Options Strategies for Risk Management

  • Covered Calls: Generate extra income while limiting downside risk.
  • Collars: Use covered calls and protective puts to cap losses while preserving upside.
  • Protective Puts: Lock in a minimum price for shares.

4️⃣ Tax-Loss Harvesting

Example: If you realize a $50,000 gain from selling company stock, you could sell other investments that are down $30,000, reducing taxable gains to $20,000.

5️⃣ Reinvest ESPP Proceeds

Consider selling ESPP shares as soon as they are eligible and reinvesting for diversification.

Final Takeaway: Be Strategic, Not Emotional

  • Set a target allocation—keep company stock under 10-15% of your portfolio.
  • Gradually reduce exposure using systematic selling and tax-efficient strategies.
  • Diversify your portfolio to ensure long-term financial security.

ETF.com: Recognized as a Top 100 Financial Advisor by ETF.com!

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I am honored to share that I have been named to the ETF.com Leaders Top 100 Financial Advisors List!

Goran Ognjenovic etf.com Leaders Top 100 Financial Advisor

This recognition is a testament to the dedication and care I bring to serving my clients and helping them navigate the complexities of wealth management.

Being included in this prestigious list is not just a personal achievement—it’s a reflection of the incredible relationships I’ve built with my clients and the trust they place in me. At the heart of my practice is a commitment to providing thoughtful, personalized solutions that empower individuals and families to achieve their financial goals.

This recognition fuels my passion to keep delivering holistic, forward-thinking financial strategies that integrate everything from investment management to tax and estate planning. The ever-changing financial landscape presents unique challenges, but it also offers opportunities to grow, adapt, and refine the ways I help my clients succeed.

Thank you to ETF.com for this honor, and most importantly, thank you to my clients. You are the reason I strive for excellence every day.

Tax Law Shifts: Adapt Your Retirement & Investment Plan

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I can offer general guidance on how individuals might adjust their retirement and investment strategies in response to evolving tax laws. Keep in mind that this information is not a substitute for professional financial advice, and individuals should consult with a qualified financial advisor to address their specific circumstances. Here are some general steps:

1. Stay Informed:

Regularly stay informed about changes in tax laws. This involves monitoring updates from relevant government agencies, financial news sources, and industry publications. Tax laws can impact various aspects of retirement and investment planning, so being aware of changes is crucial.

2. Assess Impact on Current Strategy:

Evaluate how changes in tax laws may impact your current retirement and investment strategy. Consider how alterations in tax rates, contribution limits, or other rules could affect your overall financial plan.

3. Review Investment Portfolio:

Assess your investment portfolio in light of potential tax law changes. Consider the tax implications of each investment, including capital gains, dividends, and interest income. Adjust the portfolio composition if needed to optimize for tax efficiency.

4. Revisit Retirement Contributions:

Reevaluate your retirement contributions in response to changes in contribution limits or tax-deductibility rules. Adjust your contributions to retirement accounts based on the updated regulations to maximize tax benefits.

5. Explore New Tax-Advantaged Options:

Explore new tax-advantaged retirement options that may become available due to changes in tax laws. For example, new legislation might introduce different types of accounts or modify existing ones, providing additional opportunities for tax-efficient savings.

6. Adjust Tax Strategies:

Adjust tax strategies based on changes in laws. For instance, changes in tax rates might influence the timing of capital gains realizations or Roth conversions. Adapt your strategy to optimize for the current tax environment.

7. Consider Estate Planning Implications:

Review your estate planning strategies in response to any changes in estate tax laws. Adjust plans for wealth transfer, gifting, and inheritance based on the latest regulations.

8. Consult with Financial Professionals:

Seek guidance from financial professionals, including financial advisors, tax professionals, and estate planning experts. Professionals can provide insights tailored to your specific situation and help you navigate the complexities of evolving tax laws.

9. Regularly Review and Adjust:

Establish a routine for regularly reviewing and adjusting your retirement and investment strategies. Tax laws, as well as personal circumstances, can change over time, and regular reviews ensure that your financial plan remains aligned with your goals.

10. Stay Proactive:

Be proactive in responding to tax law changes. Waiting until the last minute to make adjustments may limit your options. Staying proactive allows you to make well-informed decisions that align with your financial objectives.

It’s important to note that tax planning is complex, and the impact of changes in tax laws can vary based on individual circumstances. Consulting with professionals who have expertise in tax planning and financial management is crucial to making informed decisions.

How does an individual’s risk tolerance influence their tax-efficient retirement and investment decisions?

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An individual’s risk tolerance plays a significant role in shaping their tax-efficient retirement and investment decisions. Risk tolerance reflects an individual’s willingness and ability to endure fluctuations in the value of their investments. It influences various aspects of financial planning, including the selection of investment vehicles, asset allocation, and the overall approach to tax-efficient strategies. Here’s how risk tolerance intersects with tax-efficient decisions:

1. Asset Allocation:

Low Risk Tolerance:

Individuals with a low risk tolerance may favor more conservative asset allocations, such as a higher proportion of fixed-income investments like bonds. These investments often generate interest income, which is taxed at ordinary income rates. To enhance tax efficiency, individuals with low risk tolerance may consider holding these interest-bearing assets in tax-advantaged accounts.

High Risk Tolerance:

Those with a higher risk tolerance may be comfortable with a more aggressive allocation, such as a higher percentage of equities. Equities, especially if held for the long term, can benefit from lower capital gains tax rates. Tax-efficient strategies for individuals with higher risk tolerance might involve focusing on tax-efficient equity investments and optimizing the timing of capital gains realization.

2. Tax-Efficient Investments:

Low Risk Tolerance:

Individuals with lower risk tolerance might prioritize investments with more stable returns and potentially lower volatility, even if those investments are less tax-efficient. They may lean towards tax-advantaged options like municipal bonds or tax-deferred annuities, accepting a potentially lower return in exchange for reduced risk.

High Risk Tolerance:

Those with a higher risk tolerance may be more willing to invest in tax-efficient but potentially more volatile assets, such as tax-managed funds or growth-oriented stocks. They may prioritize investments that have the potential for capital gains and are mindful of the tax implications when managing their portfolio.

3. Tax-Efficient Strategies:

Low Risk Tolerance:

Conservative investors with lower risk tolerance may prioritize strategies that minimize tax liability and provide a more predictable income stream in retirement. This might involve a focus on tax-deferred or tax-exempt investments and a more conservative withdrawal strategy.

High Risk Tolerance:

More risk-tolerant individuals may be open to tax-efficient strategies that involve active management of their portfolio, such as tax-loss harvesting, asset location optimization, and strategic Roth conversions. They may be more comfortable with the potential variability in returns associated with these strategies.

4. Long-Term Perspective:

Low Risk Tolerance:

Individuals with a lower risk tolerance may have a shorter investment horizon and prioritize capital preservation. Their tax-efficient strategies might involve planning for a more predictable income stream in retirement and a focus on minimizing immediate tax liabilities.

High Risk Tolerance:

Those with a higher risk tolerance often have a longer-term perspective and may be more inclined to take advantage of tax-efficient strategies that involve holding investments for an extended period. They may prioritize growth and tax-deferred compounding over the short-term tax implications.

5. Withdrawal Strategies in Retirement:

Low Risk Tolerance:

Conservative investors may prefer a more stable income stream in retirement, possibly relying more on income generated by interest-bearing investments. Withdrawal strategies may be designed to minimize the impact of market volatility and unexpected expenses.

High Risk Tolerance:

More aggressive investors may be willing to accept greater variability in retirement income, potentially relying on a combination of interest, dividends, and capital gains. Withdrawal strategies might involve a more flexible approach, adjusting based on market conditions and tax considerations.

In summary, an individual’s risk tolerance is a key determinant of their investment preferences and choices. It influences the trade-offs between risk and return and shapes the overall approach to tax-efficient retirement and investment planning. Tailoring strategies to align with an individual’s risk tolerance helps ensure that the chosen investment and tax planning approach is consistent with their financial goals and psychological comfort level.